Music, fashion and sustainability - everything is interconnected. As such, The GIN Lady welcomes the latest ambassador in tune with MADE-BY, the not-for-profit organisation that supports sustainable fashion worldwide. Today, the talented and innovative cellist and composer Peter Gregson became an ambassador for MADE-BY. In his ambassadorial role Gregson will use his vocation and contacts to help spread the not-for profit organisation’s message that sustainable fashion can become common practice.

Young (1987), ultra talented and modern (even a festival via Twitter!), Peter Gregson will broaden the appeal of sustainable fashion to a different crowd of folk. This can only be a good thing so hats off to MADE-BY for such an innovative partnership. According to the lovely folk at MADE-BY, Gregson has always held sustainability close to his heart. Instilled by reuse and recycling values by his family, Gregson has carried this through into his music, including the instruments he plays. He currently uses a Colin Irving acoustic cello and a custom five string Eric Jensen electric cello. A new cello is now being custom built for him from sustainable materials and will take around five years to complete from start to finish. We'd like to see this in action! Gregson shared "My electric cello is made from deeply figured curly maple that was taken from a 150-year old house in the middle of America." He adds "My new acoustic cello is being made with similar environmental mindfulness. It is a fascinating process which takes a considerable amount of time."

Gregson has already clocked up considerable success having made several UK and US tours. And as a pioneer of contemporary music, Gregson was commissioned by Bowers & Wilkins to record an album of original music for acoustic and electric cellos for its Society of Sound label. A label that is curated by Peter Gabriel and Real World Studios and by the London Symphony Orchestra, the album, Terminal, was released on 1 April. Now that he's added sustainability firmly to his bow, this album is now definitely on our shopping list!

MADE-BY, founded in 2004, is a not-for profit organisation currently working with 34 international fashion brands, in response to rising consumer concern in Europe over social and environmental issues in the fashion industry. MADE-BY has had a significant and growing impact on the sustainable fashion industry in Europe since its launch.