Pretty much everyone's got a waterproof, particularly with our weather, and you don't, like us, need to be a surfer or sports fanatic to appreciate cool comfy tracky pants and t-shirts. That makes Finisterre relevant to the majority of us and it's a label that will make you proud to be British. Finisterre is MADE IN THE UK, making your carbon clothing footprint that much lighter and their products are as design-led, as they are highly functional and oh so cool. Even cooler is their obsession with their whole supply chain, as they ethically source and manufacture their whole range with care. This coupled with a relentless desire to produce the most technologically advanced and sustainable alternative, leads us to boldly claim Finisterre is the UK's sustainable answer to Patagonia.

Finisterre, the ethical activewear label, cater to both men and ladies. But before we tempt you with their exceptional clothing, we want to admit we didn't fully realise the ethical issues surrounding outerwear manufacture. The typical lifespan of fabrics used for waterproof jackets is short: With synthetic fabrics, the struggle to deal with wide ranging temperatures and keeping us both warm and dry is all too much - the fabrics wear out easily. This of course exacerbates the issue of fast fashion. What's more, the production of synthetic fabrics can be highly detrimental to the environment - think energy intensive and highly toxic glues. Ernie from Finisterre told The GIN Lady "In tests, the traditional synthetic fabric pits. The moisture can't get out, failing to keep the person dry. What we offer is a different way of wearing a fabric."

Finisterre's Storm Track Parka uses Biomimetic Waterproof FabricsFinisterre's answer to these issues is biomimicry, the use of nature as an inspiration for design, manufacturing and science. Finisterre, by tapping into nature's 3.5 billion years of R&D, have come up with their biomimetic waterproof. These waterproofs feature a 100% recycled polyester ripstop windshell and their exclusive NappaTM Lining. This warp knitted 100% polyester lining cleverly keeps you dry by actively moving moisture away from the body like no other. By setting these new and much higher standards, Finisterre offer parka jackets that are not only waterproof, they also offer a revolutionary level of breathability and can last 20 years to boot. This is not only a coup for our budgets, but for the environment too.

Finisterre dress men as much as ladies. This is their Biomimetic fabric in the Humboldt design for menBiomimetic waterproofs are not the only fabric, or set of issues Finisterre has to contend with. The animal cruelty surrounding mulesing - the painful removal of skin around a sheep's buttocks to reduce 'flystrike' - is an issue Finisterre want to avoid at all costs. They do this be sourcing museling-free merino wool from Tasmania. Finisterre's Ernie tells us "In the merino world this is where you go for top grade merino - it ticks all the boxes. But we look at the whole supply chain and there's another problem. Merino wool can't get shipped direct to Europe. Much of it is getting shipped to Asia to be cleaned before it reaches us so we're just about to launch another solution to cut our carbon footprint." Ernie adds "On a transparency level, I argue Finisterre offers one of the highest in the [activewear] industry, no question."

Finisterre's Coho Joggers and Tracksuit tops made from Merion and organic cottonBeaumont wool, from a hybrid sheep raised from Shetland and Merino, is Finisterre's solution. Ernie shares "In Britain we have a good climate for natural fibres. The micron count for Beaumont is the same, if not better than Merino." In their work to bring this fabric making sheep back from the brink, they are working with a "woman who's obsessed with Beaumont" in Devon. Finisterre's passion for its whole supply chain has cracked yet another 'sore point' in the fashion industry. Instead of sourcing from abroad, the Beaumont means Finisterre can source brilliant super fine fabric from right here in the UK. This coupled with its UK manufacturing, and whole supply chain analysis, means this new fabric, to be introduced to the range in 2011, is yet another coup for UK Plc. Move over Patagonia, Finisterre is Made In Britain and here to stay, grow and florish in the British and European markets.

Please visit this award-winning outerwear fashion label Finisterre to find out more and to browse their surfing and outdoor clothing today.